Case Studies
U.S. Air Force
Faced with redundant, obsolete and time consuming mapping systems, the U.S. Air Force’s goal was to promote its GeoBase program to its personnel as the single Air Force-approved electronic mapping system. By streamlining data, GeoBase enhances crisis management and force protection, improves force readiness and increases situational awareness.
To respond to the Air Force’s challenge, ImPrint created educational and marketing initiatives which promoted use of GeoBase. The system creates highly detailed electronic maps that enable personnel to work smarter, faster and more efficiently by quickly accessing and customizing integrated data from multiple mapping sources to meet mission critical needs.
ImPrint provided a compelling and integrated marketing approach that included several video options, supporting collaterals designed for use in a variety of public forums, and created a corporate logo for the GeoBase program.
View Imprint's GeoBase video (21mb). If the video fails to play properly, try right-clicking the link and selecting 'Save Target.' Save the file to your desktop and open it using Windows Media Player (PC) or QuickTime (Mac).
U.S. Army Research Laboratory
The U.S. Army Research Laboratory (ARL) was faced with revitalizing aging publications that lost their relevance. One of them was its recruitment brochure which failed to target ARL’s intended workforce: highly educated and motivated individuals of diverse ethnic, racial, and social backgrounds in their mid-twenties to mid-thirties who were ready to enter the job market, or who interested in making a switch to a rewarding career path and stable future.
To respond to ARL’s challenge, ImPrint created a corporate-style, 8-page brochure which included testimonials and photographs from employees in ARL’s targeted demographics, and compelling, non-technical language about ARL’s employment opportunities, research areas and benefits. top
Neighborhood Reinvestment Corporation
Neighborhood Reinvestment Corporation had several challenges: it sought leadership in marketing management, marketing support and conference support for the Training Division of this national nonprofit organization created by Congress to provide financial support, technical assistance, and training for community-based revitalization efforts.
In each of these capacities, ImPrint provided integrated marketing support, including, but not limited to, strategic planning, publication development, Web site redevelopment, writing magazine articles, and conference planning and onsite support. top